About the Company
A career at Press Fire Games is a unique opportunity to work on ambitious projects using advanced technologies in the mobile industry. We value transparency, initiative, passion for work, and knowledge-sharing. In our company, you will be able to embody any ideas, develop your skills, and be a part of a talented team.
Our top priorities are exciting gameplay and remarkable graphics on mobile devices.
Press Fire Games was founded by leading professionals with over 20 years of experience in engineering, art and game design spheres. Moreover, our key partners include ByteDance (TikTok), MGVC, and others.
At Press Fire Games, we're all about exciting mobile projects, remarkable graphics, and passionate teamwork
We have developed our own cross-platform engine that allows us to create games with excellent graphics and gameplay. Using our custom engine, we created the mobile shooter Battle Prime that has gained over 17 million installs and holds a rating above 4.5 in the App Store and Google Play.
We’re looking for an experienced Senior User Acquisition Manager to lead the strategy and day-to-day operations of paid traffic acquisition for our mobile sport simulator. This role is perfect for someone who thrives on complex products, knows how to scale traffic, thinks in numbers, and has a strong creative instinct with an understanding of sports audiences.
Ready to level up your career? Apply now and let's create something amazing together!
Responsibilities
-Strategy & Growth: Develop and execute a UA strategy for global game growth. Plan, manage, and allocate advertising budgets. Research ad network algorithms and design scalable approaches to campaign management.
-Media Buying & Optimization: Run and optimize performance campaigns across Meta, Google Ads, TikTok, SDK networks, DSPs, and incentive traffic. Build and maintain processes for campaign monitoring, optimization, and scaling.
-Analytics & Experimentation: Generate hypotheses, launch A/B tests, and analyze results to drive growth decisions.
-Creatives: Build and own the creative testing and soft-launch process.
Work closely with the Creative Producer to process internal signals and external benchmarks.
-Cross-functional Collaboration: Collaborate closely with the Creative Producer, Game Designers, and Analysts. Influence product growth through UA insights and test results. Propose in-game events and mechanics that can enhance marketing performance.
What skills will you use
- 3–5+ years of experience in mobile UA / performance marketing in mobile games.
- Hands-on experience with major UA channels: Meta, Google Ads, TikTok, ironSource, AppLovin, and others.
- Proven track record of managing large advertising budgets and achieving target KPIs.
- Deep understanding of mobile metrics: CPI, CTR, CAC, ROAS, LTV, Retention, ARPU/ARPPU.
- Strong working knowledge of analytics and attribution tools: AppsFlyer/Adjust, Firebase, Tableau/Looker, Excel/Google Sheets.
Bonus skills:
- Experience launching games (soft launch / global launch).
- Technical background: SQL, Python, R, Tableau or similar BI tools (Power BI, Qlik).
- Knowledge of mathematical statistics.
- Understanding of football audiences and the global sports mobile games market.
- Experience working with creatives and briefing production teams.